7 | JUL . 2022

Releases

Growing Up Right Institute approaches members for an online debate on child labor

July 2022 – With the theme focused on “Child labor: care, welcome and protection”, the Growing Up Right Institute, on Thursday July 7, promoted the fifth edition of the comprehensive integration and reflection seminar for partners of the Rural Professional Learning Program. The venue of the event was the Santa Cruz Country Club, in Santa Cruz do Sul (RS), with activities conducted by the Diatopic Consulting firm. The program started with a warm reception, conducted by facilitator Cristiane dos Santos Schleiniger, followed by the welcome speech given by Iro Schünke, president of the Growing Up Right Institute. “The Institute was founded with the mission to fight child labor and generate opportunities for adolescents from the rural setting, especially in tobacco growing regions. It is a complex task, but with good partnerships we have achieved great results. We have already become known nationally and internationally for the innovative method of offering opportunities to adolescents from the countryside through the Learning Law. This acknowledgement includes all of you, as you take part in this important transformation-oriented work”, Schünke said to the participants. In the sequence, Institute consultant Ana Paula Motta Costa gave a lecture on “Child labor: care, welcome and protection”. Lawyer, sociologist, with a Doctor of Laws degree, Ana Paula is a professor and Vice-Dean of the Faculty of Law at the Federal University of Rio Grande do Sul (UFRGS) and researcher in the area of the rights of children and adolescents, child labor and young people involved with violent situations. According to her, up to some time ago, children were not treated as children and, since an early age, they already performed activities only appropriate for adults. As time went by, it generated such problems as low levels of education, negative impacts on physical and psychological development, as well as increased social inequality. According to a report by the International Labor Organization (ILO) and by the United Nations Children’s Fund (UNICEF), 160 million children and adolescents, aged 5 to 17, were subjected to child labor in early 2020. The pandemic exacerbated the problem of child labor around the world, with a sharp increase in poverty, closure of schools and consequent school evasion.  There is every indication that there will be an increase to the above numbers”, the report suggests. In Brazil, the National Household Sample Survey (PNAD 2019), demonstrated that 1.768 million children and adolescents worked, and 53.7% belong to the 16 and 17 year age group. According to Ana Paula, there are several reasons that lead to child labor, especially as far as adolescents are concerned. “In many cases, the adolescents want to have their autonomy and wish to be financially independent, a situation in which they are eager to earn their own money. Furthermore, the sense of belonging for the adolescents frequently goes through the social appeal for consumption, which generates demands that the families are sometimes unable to meet”, she comments. Still according to her, viewing work as something natural, with such sayings as “it has always been like this” and the feeling that work is valuable, in line with the financial standing of the family or even family problems like drug or alcohol addiction, are equally factors that can give rise to child labor. “During the events promoted by the tobacco sector on the theme, we saw farmers questioning what to do with the children. As a matter of fact, frequently there are no alternatives for the adolescents in the rural setting and, within this context, the Growing Up Right Institute was founded. Going in Search of better solutions than work is the route we should follow and it goes, without any doubt, through the creation of opportunities. And, more than that, there is need for us to look at children as children, adolescents as adolescents. For children and adolescents to grow up in a healthy manner there is need for the adults, that is to say “for us”, to care, welcome and protect them.  This is the job of the entire network”, she concludes. The morning program continued with the presentation “Rural Professional Learning: a route to follow in the fight against child labor”, with the participation of the pedagogical consultant of the Institute, Taciane Velazquez, the social educator, André Skolaude, and the former student of the Rural Professional Learning Program, Denise Faust, who kept the participants informed about the innovative manner to enforce the Learning Law on behalf of the young people from the rural setting. With the validation by the Ministry of Labor, the Rural Professional Learning Program has already benefited 596 young people from the rural setting in Rio Grande do Sul, since 2016. The participants are hired as young apprentices by the tobacco companies associated with the Growing Up Right Institute, and they receive a salary proportional to 20 hours a week, but instead of working for the companies, they attend a rural management and entrepreneurship course in the shift opposite to their regular school hours, consisting in theoretical and practical activities conducted by the Growing Up Right Institute in their communities – normally in the school where they attend normal classes or in venues provided by the municipal administrations, which also provide for food and transport logistics thus making it viable for the adolescents to attend the course. Other two programs run by the Growing Up Right Institute were presented to the partner institutions in the afternoon. The Program of Best Entrepreneurship  Practices for Education, carried out in partnership with the municipality of Canguçu, was implemented in 2020 and has already reached its third edition. Adriano Emmel, social educator who conducts the activities, explained that the initiative consists in sharing methodological tools tested and approved by the pedagogical team of the Rural Professional Learning Program with the aim to provide the participants and the professionals of the educational area with broadened knowledge for their entrepreneurial educational activities. At the moment, the program includes 15 schoolmasters, from 15 rural schools of the municipality. The teacher at the EMEF President Castelo Branco, in Canguçu, Lilian Mota Eichholz, member of the program, gave her testimony to the participants. And the presentation agenda was concluded with the word of the Institute’s Project Development coordinator, Graziele Pinton, followed by the professor of the Social Communication Department of the University of Santa Cruz do Sul (UNISC), Alexandre Borges, and former dean at UNISC, professor Carmen Lúcia de Lima Helfer, who spoke about the activities of the program Us for Them – Giving a voice to Rural Women, in operation since 2017 in partnership with the university. From then, five editions have been held with the graduation of 36 young girls, all of them prepared to be multipliers of themes sensitive to the female reality in the countryside. Know more at: www.crescerlegal.com.br Photos: Junio Nunes MSLGROUP Andreoli Eliana Stülp Kroth - eliana.stulp@mslgroup.com - (51) 3713-1777 / (51) 99667-7405 Giovana Reis - giovavana.reis@mslgroup.com - (11) 99178-3414 Thais Thomaz - thais.thomaz@mslgroup.com - (11) 98904-1366 www.mslgroupandreoli.com.br

8 | JUN . 2022

Releases

Child labor and tobacco: achievements and challenges

World Day Against Child Labor – Being part of the solution. Since 1998, the tobacco sector has been promoting the much needed debate and implemented programs aimed at fighting child labor in the rural setting. At the end of the 1990s, initiatives previously conducted in an isolated manner, were combined into one program, thus reaching the entire tobacco supply chain. It was the “Future Is Now”, created in 1998. In 2011, the creation of the Growing Up Right Program gave rise to the first steps towards the Growing Up Right Institute, founded in 2015 and now acknowledged at home and abroad for its innovative stand against child labor. On this Wednesday, June 8, the sector is again demonstrating to what extent it cherishes the matter, whilst acting as a mobilizing agent of the public who attended the state seminar on ‘Child Labor, Social Protection and Professional Learning’, promoted by the Rio Grande do Sul State Child Labor Prevention and Eradication Forum (FEPETI) and by the Rio Grande do Sul State Professional Learning Forum (FOGAP). Coordinator of the forums and labor inspector Denise Brambilla González, opened the activities at CTA Club, in Venâncio Aires, and spoke about the purpose of creating awareness among rural communities, company technicians and civil society, in general, of the need to join efforts in the fight against child labor. Interstate Tobacco Industry Union (SindiTabaco) president Iro Schünke, insisted on the importance of providing alternatives. “There is no doubt about our achievements over these years when it comes to protecting children and adolescents. There are still lots of challenges, like shortages of technological resources in the rural setting and education and qualification alternatives, especially in the case of adolescents. This is the gap the work developed by the Growing Up Right Institute wants to fill, an initiative that counts on support of the tobacco sector companies in partnership with public authorities”, he commented. In the opinion of the National Coordinator of the Fight Against Child Labor, Roberto Padilha Guimarães, from the Ministry of Labor and Welfare, only through networking action will it be possible to effectively eradicate child labor. “It is a complex matter that does not only consist in keeping the children away from work, but it is also a question of providing alternatives. It involves children’s heath, as there are certain types of work that jeopardize the development of children and adolescents, it involves education and, for adolescents, it also involves professional learning”, he mentioned. Key milestones in the fight against child labor in the tobacco sector June 12 was chosen, in 2002, by the International Labor Organization (ILO) as World Day Against Child Labor. Years before, the tobacco sector had already implemented effective initiatives towards the protection of children and adolescents in the rural setting. Please check below: 1998: the launch of the Future Is Now! Followed by the signing of a pact towards the eradication of child labor. 2008: beginning of a long awareness campaign, including advertising material, and seminars focused on tobacco farmers, as part of the MPT-RS and Brasília agreements. 2010: IBGE census attests that the highest reduction rates in the use of child labor across the Country occurred in tobacco producing farms, compared with the previous census (2000). 2011: creation of the Growing Up Right Program, whose initiative was focused on incentive to education for the children of the tobacco farmers, especially adolescents. 2012: training sessions for 1.2 thousand field staff members of the tobacco companies on the protection of children and adolescents, with the participation of ILO agents. 2015: the Growing Up Right Institute was founded, an initiative by the SindiTabaco and associate companies, with support from people involved with education and with the fight against child labor , especially in tobacco growing regions in the South Region. 2016: the Rural Professional Learning Program, of the Growing Up Right Institute began to provide 14 - 17 year old adolescents with opportunities for qualification and income, through the Learning Law, in a course focused on rural management and entrepreneurship. 2017: the Us for Them – Giving a Voice to Rural Women was created, with capacity building courses on communication for former girl students of the Learning Program. 2020: the program ‘Best Practices in Entrepreneurship for Education’ was implemented, specific for schoolmasters of the Growing Up Right Institute’s partner schools. 2021: Growing Up Right Institute is awarded the Brazil Friendly-Child Award. Know more: www.sinditabaco.com.br www.crescerlegal.com.br Photos: https://lion.box.com/s/gughl0ekpsih6pagtfx8hj9d1g80xnzw  Credit: Divulgação MSL Andreoli Eliana Stülp Kroth – eliana.stulp@mslgroup.com – (51) 3713-1777 / (51) 99667-7405 Giovana Reis - giovavana.reis@mslgroup.com – (11) 99178-3414 Thais Thomaz – thais.thomaz@mslgroup.com – (11) 98904-1366 www.mslgroupandreoli.com.br    

23 | MAY . 2022

Releases

Industry and Atlantic Forest: two dates, only one celebration

May 2022 – The Atlantic Forest and the industry linked with the agribusiness sector, in general, move in opposite directions in people’s imaginary world. And, as a matter of fact, the expansion of the planting areas had reflections on this relevant biome. However, the tobacco sector has a lot to celebrate this week: with a thriving industry and a system that links the farmers up with the ESG practices, preserves the Atlantic Forest and achieves expressive economic results. “The industry is an integral part of the engine that drives the economy of the Country and, in the tobacco sector, the numbers are really significant. Flue-Cured tobacco production consumes wood for heating the curing barns. However, since 1978, way before the ESG framework was introduced, the sector has acted proactively, encouraging the integrated farmers to reforest their properties and preserve their native forests”, comments Iro Schünke, president of the Interstate Tobacco Industry Union (SindiTabaco). Nowadays, the sector is self-sufficient in the cultivation of energy forests for the curing barns, especially with the use of eucalyptus trees. According to the latest survey conducted by the Tobacco Growers' Association of Brazil (Afubra), the farms where tobacco is grown have a 25-percent forest cover, represented by 15% of native forests and 10% reforestation. “We deal with the Atlantic Preservation matter in an innovative manner, through a unique agreement with the Ibama, in 2021, which sets forth the need to monitor the tobacco growing areas by satellite, and the inclusion of provisions that make it mandatory for the integrated farmers to use only wood from legal and sustainable origin”, Schünke recalls. In 2019, the sector created a new initiative to strengthen the production of energy forests with tree species that grow rapidly, based on technical and scientific knowledge.  The project ‘Initiative Pro-Forest Sustainability in Tobacco Farming’, maintained by the SindiTabaco in partnership with the Federal University of Santa Maria (UFSM), tests and shares new technologies, genetic materials, highly productive tree species and energy performance in 21 demonstration fields in rural properties spread across 15 municipalities in Rio Grande do Sul. According to the coordinator of the project, Professor Dr. Jorge Antônio de Farias, this is one more step toward the consolidation of energy sustainability in tobacco farming. “The idea is to have the tobacco farmers transferring to their properties the knowledge acquired in the demonstration fields and reap the benefits of a sustainable tobacco crop. Besides becoming financially and energetically self-sufficient they also preserve the remnants of the natural forests”, he adds. “Just like what happens at industry level, in which all processes are tested and adapted with an eye on the best results, the tobacco farmers should equally seek the necessary knowledge that helps them preserve their farms and make high profits”, Schünke emphasizes. The practices tested in the demonstration fields were compiled in videos available at canal do SindiTabaco on Youtube. Watch the videos of the project ACTIONS AIMED AT FOREST SUSTAINABILITY IN TOBACCO FARMING

  NUMBERS OF THE TOBACCO INDUSTRY – In Brazil, tobacco has generated upwards of R$ 14 billion in taxes a year, and in many tobacco growing municipalities – there are 508 in all -, these taxes represent more than half of total tax collections. In addition, 85% of the tobacco produced in Brazil is shipped abroad. In 2021, exports through the Brazilian ports amounted to 464,429 metric tons, bringing in revenue of US$ 1.464 billion. Despite logistic problems brought about by the pandemic (shortages of vessels and containers), the Brazilian crop was shipped to 105 countries, and the main destination was the European Union, with 40% of all tobacco exports. For 2022, the perspective, according to surveys conducted by the  Deloitte Consultancy Firm, is for exports similar to 2021 but with higher values in dollar terms. Photos: Divulgação MSL Andreoli Eliana Stülp Kroth – eliana.stulp@mslgroup.com – (51) 3713-1777 / (51) 99667-7405 Giovana Reis - giovavana.reis@mslgroup.com – (11) 99178-3414 Thais Thomaz – thais.thomaz@mslgroup.com – (11) 98904-1366 www.mslgroupandreoli.com.br

20 | APR . 2022

Releases

GROWING UP RIGHT - Entrepreneurship and education: hand-in-hand to get inspired and make dreams come true 

April 2022 – In order to share with education professionals paths to develop activities that arouse entrepreneurial spirit, the Growing Up Right Institute has just started a third group of the Best Entrepreneurship practices for Education, run in partnership with the municipality of Canguçu, in the South of the State of Rio Grande do Sul. The Initiative consists in sharing methodological tools tested and approved by the pedagogical team of the Rural Professional Learning Program. The venue of the on-site meetings is the Canguçu City Cultural and Educational Association. In all, 15 schoolmasters, from 15 municipal rural schools, take part in the initiative that happens until the month of November. There will be six on-site meetings, devoted to address such key issues as self-knowledge, empathy and communication, technology, innovation, observation and organization. Furthermore, during the entire educational period, the schoolmasters count on the remote advisory service provided by the program’s reference educator, making it possible to plan and carry out practical education-oriented entrepreneurial experiences in their schools. The 2022 edition will also include visits of institution representatives to educational institutions that are members of the program. “This third group in Canguçu will have the opportunity to consolidate the Program in its original format, with on-site meetings with both the group of schoolmasters and their School classmates”, comments educator Adriano Emmel who conducted the experiences of the two first groups in online format, in 2020, and hybrid format, in 2021. In his view, the living experiences play an important role for the educators to express their reflections on the methodology and for them to understand how they can make a difference in the lives of the students. “When educators enrich their school lessons considering the relationship between entrepreneurial spirit and education, they are able to inspire the students to put ideas into practice or act in a manner to make their dreams come true” Emmel declares. According Iro Schünke, president-director of the Institute, the program arose out of the joint diagnosis between educators and Institute partners. “We perceived to what extent the entrepreneurial spirit towards education takes a significant share in the qualification of the adolescents, in the development of the ever more necessary skills in contemporary society, such as autonomy, capacity to adapt to new situations and create solutions. The previous experiences yielded excellent results and there is mounting expectation for the fruits that will be reaped in 2022”, he stresses. The activities carried out in the program will reach the highest point at the Exhibition of Best Pedagogical Practices. The event has been scheduled for second fortnight of November, with the socialization of the activities conducted by the schoolmasters over the year. ABOUT THE INSTITUTE – An initiative by the Interstate Tobacco Industry Union (SindiTabaco) and its associate companies, the Growing Up Right Institute took shape in 2015, with support and adhesion from people involved with education and with the fight against child labor, especially in tobacco farming areas, in the South Region of the Country. Ever since it was launched, the Institute has already benefited approximately 600 rural adolescents and is nationally acknowledged for its initiatives against child labor. Know more about the Institute at: www.crescerlegal.com.br.

Photos: Divulgação

Contact with press MSL Andreoli Eliana Stülp Kroth – eliana.stulp@mslgroup.com – (51) 3713-1777 / (51) 99667-7405 Giovana Reis - giovavana.reis@mslgroup.com – (11) 99178-3414 Thais Thomaz – thais.thomaz@mslgroup.com – (11) 98904-1366 www.mslgroupandreoli.com.br

6 | APR . 2022

Releases

Destination of the Personal Income Tax – IRPF - could enhance rural entrepreneurship

April 2022 – Did you know that it is possible to support social projects when you file a federal income tax return? The Growing Up Right Institute is one of the entities that could benefit from the donations via Personal Income Tax Return. By opting for a complete Personal Income Tax Return, taxpayers can destine 3% to the Municipal Fund for the Rights of Children and Adolescents, even if they are entitled to receivables. Nowadays, the programs of the Institute are funded, almost in their entirety, by the associate tobacco companies. The investment is high and is captured from other resources, just like the established partnerships, which contribute considerably to the success of the Institute. By donating to the Municipal Fund, your income tax remains in the municipality and makes a difference in the lives of many children and adolescents”, comments Iro Schünke, executive director of the entity. The resources coming via Personal Income Tax Return have been a good contribution towards providing assistance to rural adolescents included in the programs of the Growing Up Right Institute, as for example, the Rural Professional Learning Program and activities geared towards assisting former participants. STEP BY STEP At the moment people file their annual Income Tax Return, they are allowed to make donations limited to 3% of the tax payable. This donation can be done directly on the Personal Income Tax Return form. To this end, the only thing to do is to access the entry form “Direct Income Tax Return Donations” and choose the tab “Children and Adolescents”, click “new” and choose the type of “municipal” fund, and define the municipality and inform the value (respecting the 3-percent limit), ending it with OK. For the Growing Up Right Institute to be benefited, it is necessary to select the city where the Institute is based (Santa Cruz do Sul), or one of the municipalities where the Rural Professional Learning Program is being conducted: Cerro Branco, Canguçu, Paraíso do Sul, Passo do Sobrado, Progresso, Rio Pardo or São Lourenço do Sul (RS) ABOUT THE INSTITUTE – On the initiative of the Interstate Tobacco Industry Union (SindiTabaco) and its associate companies, the Growing Up Right Institute took shape in 2015 with support and adhesion from people involved with education and with the fight against child labor, especially in tobacco producing areas, in the South Region of the Country. Ever since it was launched, the Institute has already benefited approximately 600 rural adolescents, and is nationally acknowledged for its initiatives in the fight against child labor. Know more about the Institute at: www.crescerlegal.com.br. Photo: Junio Nunes MSLGROUP Andreoli Eliana Stülp Kroth - eliana.stulp@mslgroup.com - (51) 3713-1777 / (51) 99667-7405 Giovana Reis - giovavana.reis@mslgroup.com - (11) 99178-3414 Thais Thomaz - thais.thomaz@mslgroup.com - (11) 98904-1366 www.mslgroupandreoli.com.br

28 | MAR . 2022

Releases

Growing Up Right Institute launches report during Expoagro Afubra

March 2022 – Until Saturday, March 26, the Growing Up Right Institute is participating in the 20th Expoagro Afubra, in Rio Pardo, with a stand located at Agro’s Innovation Space. This stand welcomes authorities, partners, rural producers, rural adolescents and former apprentices for the exchange of experiences and information, as well as for the presentation of the new institutional report. In 38 pages, the report in Portuguese and English gives details about the recent activities of the Institute and highlights the acknowledgement received from the national domain, with the first place in the Brazil Friendly Child Award, promoted by the  Ministry of Women, Family and Human Rights, in the category Promotions of the Rights of Children and Adolescents. “The award was a reflection of the constant pursuit of new opportunities for young rural people”, comments Institute President Iro Schünke. The results of the innovative Rural Professional Learning Program occupy the first pages of the report, which is also focused on the second group of the Program of Good Practices in Entrepreneurship for Education and protagonist spirit of women, consolidated by the fifth edition of the Us for Them Program – Giving a Voice to Rural Women. Read the report in its entirety at: www.crescerlegal.com.br/publicacoes. ABOUT THE INSTITUTE – An initiative by the Interstate Tobacco Industry Union (SindiTabaco) and its associate companies, the Growing Up Right Institute was created on the 23rd of April 2015, and has already benefited almost 600 rural adolescents in 11 municipalities in the State of Rio Grande do Sul. MSLGROUP Andreoli Eliana Stülp Kroth - eliana.stulp@mslgroup.com - (51) 3713-1777 / (51) 99667-7405 Giovana Reis - giovavana.reis@mslgroup.com - (11) 99178-3414 Thais Thomaz - thais.thomaz@mslgroup.com - (11) 98904-1366 www.mslgroupandreoli.com.br

4 | MAR . 2022

Releases

Tobacco sector program ‘proper disposal of empty pesticide containers’ has been in operation for two decades

March 2022 – Tobacco growers in 26 municipalities in South Rio Grande do Sul are eligible to take part in the Empty Pesticide Container Collection Program, from March 7 to May 19.The move is part of a pioneer initiative by the Interstate Tobacco Industry Union (SindiTabaco) and associate companies, in partnership with the Tobacco Growers' Association of Brazil (Afubra), and now benefits 113 thousand tobacco growers and covers 395 municipalities in Rio Grande do Sul and Santa Catarina. In the view of SindiTabaco president Iro Schünke, this is one of the various examples in which the sector puts ESG into practice, acronym that stands for Environmental, Social and Governance), a set of practices that evaluate a firm’s collective consciousness for social and environmental factors. “The pesticide collection program was created before legislation now in force, with the purpose to preserve the environment and farmers’ health and safety through proper disposal of empty pesticide packaging. There is also strong recommendation for the farmers to rinse the containers three times before storing them in appropriate places. Everything in a comfortable manner, as the collection sites are all located close to the rural properties, thus avoiding extensive travel”, Schünke comments. In operation for 21 years, the program has turned into a reference for other sectors in reverse logistics and has already collected 18 million pieces. “Of the containers collected, 93% are destined for recycling, giving origin to other plastic products, especially for the civil construction sector. The remaining containers, in no condition to be recycled, are taken to licensed landfills, supervised by competent organs”, comments program coordinator Carlos Sehn. In all, the itinerary includes 10 regions. In Santa Catarina: Alto Vale, Centro Norte, Litoral and Oeste; and in Rio Grande do Sul: Centro Serra, Centro, Noroeste, Serra Planalto, Sul and Vale do Rio Pardo e Taquari. South Region RS – March 7 to May 19  Municipalities covered: Amaral Ferrador, Arroio do Padre, Arroio dos Ratos, Barão do Triunfo, Barra do Ribeiro, Butiá, Camaquã, Canguçu, Cerrito, Cerro Grande do Sul, Chuvisca, Cristal, Dom Feliciano, Encruzilhada do Sul, Guaíba, Mariana Pimentel, Morro Redondo, Pelotas, Piratini, Rio Grande, São Jerônimo, São Lourenço do Sul, Sentinela do Sul, Sertão Santana, Tapes and Turuçu. CHECK HERE THE ENTIRE ITINERARY  MSLGROUP Andreoli Eliana Stülp Kroth - eliana.stulp@mslgroup.com - (51) 3713-1777 / (51) 9708-5539 Giovana Reis - giovavana.reis@mslgroup.com - (11) 99178-3414 Thais Thomaz - thais.thomaz@mslgroup.com - (11) 3169-9373 www.mslgroupandreoli.com.br

2 | MAR . 2022

Releases

Growing Up Right Institute starts new groups of the rural management and entrepreneurship course

March 2022 – The Rural Professional Learning Program, run by the Growing Up Right Institute, starts the year 2022 offering upwards of 150 scholarships to young apprentices from the rural setting. The activities include seven municipalities in Rio Grande do Sul:  ​Cerro Branco, Canguçu, Paraíso do Sul, Passo do Sobrado, Progresso, Rio Pardo e São Lourenço do Sul.  “In 2022, we are also expanding our area of operation to four other municipalities, a fact that pleases us greatly. Without any doubt, it will be a very useful year for the entire Growing Up Right family, as far as learning activities go”, says Institute manager Nádia Fengler Solf. The beginning of the on-site activities will follow the schedule devised for each of the partner municipalities. On March 2, in Passo do Sobrado and Progresso, in the afternoon. On March 3, Paraíso do Sul, São Lourenço do Sul and Rio Pardo, also in the afternoon. And on  March 7, in Cerro Branco (morning) and (Canguçu (afternoon). Since 2016, the  Rural Professional Learning Program has already benefited  596 adolescents from the rural areas in Rio Grande do Sul, and is viewed as a pioneer due to its innovative manner in applying the Learning Law on behalf of adolescents from the countryside. They get a proportional salary and, instead of working for the companies, they attend the management and entrepreneurship course, where they get involved with simultaneous theoretical and practical activities conducted by the Growing Up Right Institute. With the validation by the Ministry of Labor, the program relies on partnerships with the municipalities for the premises of their physical activities, food and daily transport logistics in order to make it possible to assist the teens in the communities where they live. ACKNOWLEDGEMENT – Initiative by the Interstate Tobacco Industry Union (SindiTabaco) and its associate companies, the Growing Up Right Institute materialized in 2015 and has already received two national awards. In December 2020, it was honored with in the 17th edition of the Innovare Award, in the Justice and Citizenship category, for its innovative rural professional learning method, as an alternative to the fight against child labor. In November 2021, the Institute won first place in the Brazil Child-Friendly Award, in the category ‘Promotion of the Rights of Children and Adolescents’, promoted by the Ministry of Women, Family and Human Rights, as a token of thanks for the best practices in promoting and strengthening the rights of children and adolescents. MSLGROUP Andreoli Eliana Stülp Kroth - eliana.stulp@mslgroup.com - (51) 3713-1777 / (51) 9708-5539 Giovana Reis - giovavana.reis@mslgroup.com - (11) 99178-3414 Thais Thomaz - thais.thomaz@mslgroup.com - (11) 3169-9373 www.mslgroupandreoli.com.br