Considered as a success case in family farming, the tobacco sector is a pioneer in the fight against child labor in the rural setting, and is the only one to require the certificate of enrolment of the farmers’ school-age children and the school attendance certificate for the renewal of the commercial contract between companies and tobacco growers, within the Integrated Tobacco Production System.

For more than 15 years, the sector has been conducting initiatives aimed at making the farmers aware of the need to comply with legislation, seeing that under 18 year olds are not allowed to work on tobacco farming. According to the latest census by the IBGE (2010), the biggest reduction in child labor took place on small farms where tobacco is grown, compared to data from the next-to-last census, conducted in 2000.

With the purpose of expanding the search for alternatives for the young and, at the same time, continuing the fight against child labor, the Growing Up Right Institute was created, at the initiative of the Interstate Tobacco Industry Union (SindiTabaco) and its associated companies, and it took shape with the support and adhesion of people and entities engaged in education and in the fight against child labor, especially in regions where tobacco is grown, in South Brazil.

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