September 2020 – Six former young female apprentices from the Growing Up Right Institutel, aged 18 – 21, took the challenge to take part in the special edition of the Us for Them – The Female Voice in the Countryside. Conducted in partnership with the University of Santa Cruz do Sul (Unisc), the program is going to address themes related to sorority, self care for women and lessons from the pandemic.
The approaches were suggested by the girls themselves seeing that they are going to dig deep into the subject at meetings with professionals from the Institute and from UNISC’s communication courses for devising the plots and recordings. “Who stays beside a woman in a moment of need? How does society envisage a woman? How did the pandemic alter every woman’s daily routine? These are some questions we intend to answer”, educator Maria da Graça Vieira complements.
According to the coordinator of Us for Them, Cristina Rehbein, this year’s innovation consists in adapting the program to the pandemic, with virtual meetings and the bulletins will be recorded through applications. “Due to the present circumstances, we started a special edition, with the voluntary participation of girls who have already taken part in the program and are used to working with the creation of scripts. It will certainly be a moment of learning for everyone of us”, she says.
“The program has been consolidated, both in the generation of a relevant content on the basis of a joint reflection by the girls, as well as with the partnership with the Unisc and with the entities that circulate the bulletins. But in this atypical year some alterations to it were necessary”, Nádia Fengler Solf, manager of the Growing Up Right Institute, explains.
Just like in other editions, the material that is produced will be used in radio programs aired by the Institute’s partner entities. One of the coming novelties of the program consists in making the content available in new digital platforms.
Listen to the bulletins produced in the previous editions
PARTICIPANTS 2020
ABOUT THE US FOR THEM – Looking at a world that respects gender diversity is one of the goals of the Us for Them Program – The female voice in the countryside. The project seeks to promote and develop former girl participants of the Rural Professional Learning Program inviting reflections on the question of gender, besides the exchange of experiences, turning them into skilled communicators, knowledge multipliers, thus instructing other young girls from the countryside and the community itself. In three editions, 26 girls have already been certified as multipliers of themes sensitive to the female reality in the countryside. Know more: www.crescerlegal.com.br
MSLGROUP Andreoli Cibele Gandolpho – cibele.gandolpho@mslgroup.com – (11) 3169-9331 / (11) 96477-2701 www.mslgroupandreoli.com.br
