Here is no question about the socioeconomic role of tobacco in South Brazil. Grown in 556 municipalities in Rio Grande do Sul, Santa Catarina and Paraná, tobacco is planted on 289 thousand hectares, by 150 thousand integrated farmers. A universe of approximately 600 thousand people is involved in this production cycle in the rural setting, reaching a gross income of R$6.28 billion. (Source: Afubra).

Good for the countryside, better for the town. In the 2017/2018 crop year, according to a survey conducted by PriceWaterhouseCoopers, production reached 632 thousand metric tons – of this total, 50% was produced in Rio Grande do Sul, 28% in Santa Catarina and 22% in Paraná, generating some 40 thousand direct jobs in the companies of the sector based in Brazil.

With such production volumes, Brazil stands out in the global scenario, ranking as second biggest producer and, since 1993, leader in leaf exports in the world. Of the total production, 85% is destined for the international market. Clients from all over the globe – 100 countries – are supplied by Brazilian tobacco. In 2018, the exports of the sector reached 457 thousand metric tons and total revenue of US$ 1.99 billion/FOB.