Brazil Child-friendly Award is conferred to the president of the Growing Up Right Institute, in Brasília

29 . NOV . 2021 Releases

November 2021 – The practice “Professional Learning as an alternative in the fight against child labor in the rural setting” was rewarded with the first place in the category ‘Promotion of the Rights of Children and Adolescents’ of the Brazil Child-Friendly Award. President-Director of the Growing Up Right Institute, Iro Schünke, was awarded the distinction on Friday, November 19, in Brasília. At the ceremony, Schünke received the medal from the hands of minister Damares Alves and the certificate, from the hands of the National Secretary of the Rights of Children and Adolescents, Maurício Cunha. The project presented by the Growing Up Right got a mark 80, the highest among the 76 registered participants in the seven categories of the public notice.

In her speech, minister Damares said that all the award-winners deserved the distinction. If everyone looked after a child, we would revolutionize the Country”, she emphasized. Upon recalling the biblical story of Moses (defining it as the first child protection network that existed), she commented that the Ministry wants to encourage people to “open the basket”, just like what the princess, Pharaoh’s daughter, did when she opened the basket where Moses was lying.

In turn, Maurício Cunha commented that the Government alone is unable to look after the children and adolescents and, therefore, civil society plays a fundamental role. “You represent thousands of initiatives looking after our children and adolescents, and the least the government can do is to pay homage and acknowledge what people like you are doing”, she said to the audience.

The ceremony also included the honorable mention ‘Child-Friendly Personality’ to Attorney General Guilherme Shelb. Other attendees included federal deputy Carla Zambelli, the executive secretary of the Rights of Children and Adolescents, Lucas Pinheiro; assistant secretary of the Ministry of Labor and Social Security, Ricardo de Souza Moreira; and the director of Attention to Early Childhood of the Ministry of Citizenship, Ana Paula Matias.


In Iro Schünke’s view, the recognition by the Ministry of Human Rights reflects the dimension achieved by the initiatives of the Institute in its target to provide opportunities to young people in rural areas. “It is one more proof that we are doing the right thing”, he stresses. “We are very happy and this encourages us to spare no effort with an eye on providing countryside adolescents with opportunities, so that they can continue expanding their horizons”, he says. 

The manager of the Growing Up Right, Nádia Fengler Solf, who also attended the ceremony, recalls that the Institute – created in 2015, as an initiative by the Interstate Tobacco Industry Union (SindiTabaco) and associate companies – brings together a big network of partners  engaged in doing their best on behalf of the children of rural producers. “One of our initiatives is the Rural Professional Learning Program, a pioneer in providing an innovative manner to enforce the Learning Law, geared towards rural adolescents”, she explains. The young apprentices get a salary proportional to their involvement but, instead of working in the companies that hire them, they attend a course focused on management, entrepreneurship and personal development.

THE AWARD – The Brazil Child Friendly Award – promoted by the Ministry of Women, Family and Human Rights (MMFDH), through the National Secretariat of the Rights of Children and Adolescents (SNDCA) – is intended to disseminate the best practices in the promotion and strengthening of the rights of children and adolescents, whilst lending support to the implementation of public policies focused on human rights. Besides the category Promotion of the Rights of Children and Adolescents (at which the Growing Up Right Institute won the first place), the other categories are as follows: Humanitarian Emergency and Calamities; Prevention and Fight against all Forms of Violence, Political Incidence, social control and participation in councils; Native children, quilombolas, and Traditional Communities; Children and adolescents with disabilities; and Strengthening of the protective capacity of the families.

Arthur Ianhez – – (11) 3169-9300 / (11) 97375-2413
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